June 27, 2008: Orange, California - imageTech professional earns highest industry certification.
Despite the current air of global economic uncertainty, demand for trained and certified photographic consultants is still evident. This demand for training is fueled by the perpetual advance of technology. Responding to this need, imageTech Marketing, a leader in high-end digital imaging products, announced their Director of Technical Operations, Bill Vahrenkamp, has earned the highly acclaimed title of Certified Photographic Consultant (CPC) - one of the highest professional recognitions in the photo/digital imaging industry.
The Photo Marketing Association International (PMA) awards the coveted certification. This seventy-nine year old organization has a membership of over 20,000 worldwide and is dedicated to helping the worldwide photo imaging community achieve business success and adapt to new technologies. According to the PMA, only organizations interested in providing their customers with “the most knowledgeable staff with the widest array of technologies and services for sharing, printing and saving life’s photographic moments” will have a CPC.
Technical certification is critical to ensure photographic professionals stay up to date on the latest innovations in their field. CPCs need to successfully pass rigorous testing on photo and digital imaging technologies and are trained to handle practical situations including analyzing photographs, processing and equipment use.
This knowledge enables Vahrenkamp to maintain imageTech’s high standard of customer service by giving the best recommendations on products and techniques to improve future results. “I chose to earn my CPC to ensure that imageTech would continue to provide customers the highest level of service possible,” he said. “Comprehensive product knowledge and technical expertise are essential in setting up and operating a successful studio and we are dedicated to creating the best solution for every customer.”
imageTech Marketing is one of the country ’s largest full service independent authorized dealers of high-end digital imaging products. Specializing in custom designed and integrated systems, they continue to be the industry leader. imageTech is the West Coast’s only authorized value-added distributor of Shinko printers and winner of ExpressDigital’s Summit Award for 6 consecutive years.